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Privacy policy

Privacy Pledge: Your Information, Our Commitment

At DS Floral Cupcakes, we're dedicated to safeguarding your privacy. We understand the significance of protecting the personal information entrusted to us by our valued customers and other third parties. Our commitment to your privacy is at the heart of everything we do.

Discovering Your Personal Information

In our journey to create sweet moments, we may collect certain types of personal information from you. When we say "personal information," we mean any data that could be used to personally identify you, as defined by the Privacy Act 1988 (Cth). Here's what we may collect:

  • Your Identity: Your name, signature, and proof of identity (such as your trusty driver's license) help us know you better.

  • Contact Details: Your residential or business address, email address, post code, and telephone number ensure we can reach out to you with delicious updates.

  • Demographics: We might ask about your gender, age, and date of birth, helping us customize your cupcake experiences.

For Job Seekers: If you're exploring employment opportunities with us, we may gather additional information as explained in our Recruitment Privacy Statement and application forms. This could include details about your work history, eligibility to work, suitability for the role you're eyeing, and your referee contacts.

Please note that our commitment to your privacy doesn't have an expiration date. While this policy was last refreshed in November 2015, our dedication to safeguarding your personal information is always in full bloom.

At DS Floral Cupcakes, we cherish your trust, and we're here to create not only delectable treats but also a secure and sweet customer experience.

Additional Insights

Beyond personal information, we also gather data that isn't personally identifying but helps us serve you better. This supplementary information is closely linked to your personal details and may encompass:

  • Shopping Savvy: Your preferences and a record of products and services you've chosen from DS Floral Cupcakes. This includes your shopping history, the types of products you adore, important occasion dates, and other attributes of past and future purchases.

  • Service Essentials: Information necessary for delivering, servicing, or processing refunds for products or services.

  • Your Marketing Choices: Your preferences regarding the marketing materials you'd like to receive and your preferred delivery method (email, SMS, direct mail, etc.).

  • Interactions with Us: Details you provide through our stores, shopping center kiosks, website, application forms, or in-person interactions with our team members concerning our products and services.

  • Tech Connection: Device identification information is generated when you engage with us online via our website (www.DSFloralCupCakes.au). This can include session cookies, your device's IMEI number, IP address, or MAC address.

Crumbly Cookies

We utilize cookies, both temporary (session) and permanent when you visit our website. These cookies help us recognize your browser and monitor the web pages you explore. If you'd like, you can turn off cookies by adjusting your web browser settings.

Unsolicited Information

While we value your input, if you send us personal information we haven't requested, or if we find that the information you've provided isn't reasonably necessary or directly relevant to our products, services, or activities, we may de-identify or delete this data without prior notice to ensure your privacy remains intact.

How We Gather Your Personal Insights

Acquiring your personal information is typically a direct process unless circumstances make it unreasonable or impractical. Here's how we collect your valuable data:

  • Website Interaction: When you access and utilize our website, we may gather information to enhance your experience.

  • Engagements with Our Team: During conversations or interactions with our dedicated team members, your information may be collected to assist you better.

  • Order Placements and Registrations: When you place purchase orders, register, or make requests or applications for our products or services—whether by phone, in person, or electronically—we'll gather the necessary information.

  • Direct Communication: Any time you reach out to us directly, whether via email, telephone, direct mail, or other means, we'll record and use your provided details.

  • Special Events and In-Store Devices: Interactions during promotions, competitions, special events, or when using devices within our stores may lead to the collection of your data.

  • Employment Candidates: If you're seeking employment opportunities with us, the completion of forms during the recruitment and selection process will involve gathering information for assessment purposes.

From Trusted Third Parties

Sometimes, we may obtain personal information about you from third-party sources, such as:

  • Suppliers: Those who provide goods and services within our stores.

  • Credit Reporting Agencies: In specific cases, credit reporting agencies may provide relevant data.

  • Employment Referees: For employment candidates who have authorized us to do so, we may collect information from your nominated referees as part of our assessment process.

Google AdWords Remarketing

Our website employs Google AdWords remarketing services to reach out to previous visitors who may not have completed specific tasks on our site. This could involve displaying ads on the Google search results page or within the Google Display Network. Google and other third-party vendors use cookies to serve ads based on past visits to our site. Rest assured, any data collected adheres to both our privacy policy and Google's privacy policy.

You have the option to opt-out of Google's use of cookies by adjusting your preferences/

Our Approach to Safeguarding Your Personal Data

At DS Floral Cupcakes, we prioritize the security of your personal information, and we've got a few ways to keep it safe, whether it's in electronic or hard copy form.

Digital Guardianship: When you share your information electronically, it finds a home in our computer systems and databases. Think of it as a cozy digital abode that includes software programs, internet servers, and solutions hosted by trusted third parties.

Paper Trails: If you're more old-school and provide us with hard copy (paper) information, we neatly file it away, and for good measure, we create a digital twin to join the electronic family.

A Fortress of Security: Your privacy is our priority. We've put in place industry-standard security measures to protect your information from any unexpected mishaps. That means safeguarding it against misuse, loss, unauthorized access, sneaky modifications, or unintended disclosures.

When Information Is Out of Reach

In rare cases where we can't collect your personal information, here's how it may affect you:

  • We might struggle to provide our products or services as per your expectations or maybe not at all.
  • Keeping you in the loop about products, services, offers, and events may become a tad challenging.
  • Our marketing messages might not align with your preferences.
  • Your interactions with us might experience some delays or hiccups.

And if you're eyeing a role with us:

  • We might face hurdles in processing your job application.

Why We Collect Your Data

Your data fuels our actions and purposes:

  • To deliver the products and services you've requested.
  • To keep you in the loop about products, services, competitions, offers, and events that might pique your interest.
  • To answer your queries and provide advice when needed.
  • To manage orders, transactions, agreements, accounts, invoices, and receipts.
  • To share your data with trusted third parties like delivery service providers to fulfill your requests.
  • To handle various aspects such as administration, marketing, planning, anti-fraud measures, product and service development, quality control, and research for a better DS Floral Cupcakes experience.
  • To address and resolve any concerns or complaints you may have.
  • To comply with laws, regulations, and directions from authorities.

If you're considering a role with us, your data helps us assess your suitability for a position at DS Floral Cupcakes.

Rest assured, your data is in safe hands as we go above and beyond to protect your privacy while providing you with the sweetest experiences.

Your Personal Data in the Spotlight

Your personal information is like a well-kept secret—we only reveal it for specific purposes and to the following:

  • Our Support Team: Our employees, contractors, and service providers may access your information when necessary to fulfill our commitments to you. This could involve internet service providers, IT wizards, mailing experts, trusted couriers, payment processors, and diligent data entry professionals.

  • Retail Allies: Suppliers and brands working alongside us in our stores may receive your data as part of our collaborative efforts.

  • Expert Guidance: When required, we may involve business advisors like lawyers, accountants, or other professional service providers who need access to your information for legitimate reasons.

  • Trusted Partners: We maintain relationships with suppliers and other third parties for business, marketing, and related purposes. Your data may be shared with them within the bounds of these relationships.

  • Upholding the Law: In rare situations mandated by law, we may disclose your personal information to authorized entities. This could include law enforcement agencies, ambulance services, government departments, or regulators in Australia as part of law enforcement activities.

Rest assured, your personal information won't be shared, sold, rented, or disclosed in any manner that doesn't align with this Privacy Policy.

The Art of Direct Marketing

Expect to hear from us about our latest offerings and news through direct marketing channels like email, SMS, or good old-fashioned mail. If you have a preferred communication method, we'll strive to honor it whenever practical.

But here's the sweet part: You're in control. If you'd rather not receive our marketing communications, you can opt-out at any time. Just respond through the channel you received the message or reach out to us (details below).

And here's a promise: We don't hand over your personal information to any other organizations for direct marketing purposes. Your privacy remains intact, always.

Your privacy is our priority, and we're here to ensure that your personal information is treated with respect and care. If you have questions or need assistance, don't hesitate to reach out to us using the contact information below.